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Guide to Instagram and the Reasons why Businesses Should Use This Social Media Platform for their Marketing Tool

More and more people are finding Instagram,a social media platform -short for ‘Instant camera and telegram’, to be a very powerful and effective marketing tool to let one’s products or brand be seen to a greater extent and even grow a strong following from those who could really relate to that brand.

Instagram works in such a way where users simply take photos or videos using their mobile phones and share them on the site. If you are a business using Instagram, you simply need to post the right images and consumers can see your marketing message without having to do your sales pitch. In other words, posting the right Instagram image would then create an appeal to viewers without selling it to them.

And this is especially true these days when most of social interactions are infused with visuals like snapping quick photo to text to a friend, or posing at a bar for a selfie and etc. It is no wonder whey the impact of the rise of a visual content on social networks to market your product has never been more apparent today. And if word of mouth is a good form of recommendation for businesses, instagram is a great example of this but in visual form and businesses can take advantage of visually marketing products across marketing channels online.
The Path To Finding Better Marketing

Here is an example of how Instagram used on your site allows you to connect with customers across multiple channels which will help to increase your cross channel engagement. Say for example that you post in your website a photo which you already have in your Instagram account. So if there is a visitor in your site who is browsing your website, though he may not be your Instagram follower, may be encourage to follow you after seeing your photo gallery where they can click through to see your account, follow you, and reconnect with you later. And this can work vice versa. Some may be browsing on Instagram photos that may lead them to and on your website.
5 Uses For Companies

Remember that we are just here providing you an example of how you can cross over a single photo to another channel, and there are many other channels from which you can link those photos.

The people who visit your website from your Instagram photos are people who are really engaged. Meaning, it drives a more engage traffic than any other social channel simply because it is a mobile app. What is great about Instagram is that it is mobile and this means that if you have questions to ask about the photos or video that you are viewing you can get instant answers to it. And also because it is a mobile app, it is all about original photos and videos created on an impromptu footage.